Bay Builds by Kyal and Kara

Building with Purpose: Leading the former THE BLOCK royalty Kyal & Kara x Cosentino Collaboration

As a long-time fan of design-driven storytelling, I had the privilege of leading a campaign that brought together two powerhouses in the Australian design scene: Cosentino and the beloved renovation duo Kyal & Kara. This collaboration was a celebration of thoughtful design, durable materials, and authentic partnership — and I was proud to orchestrate every step of the process.

Having used Cosentino products for over a decade, Kyal & Kara were the perfect voices to showcase the versatility of Dekton. As they put it:

“We’ve been using Cosentino products within our builds for over 10 years now. The versatility and variation in the product offering means there is always a product suitable for the look and feel we’re aiming to achieve. We first used Dekton in a kitchen approximately 10 years ago and loved the durability. Since then we’ve used Dekton in a multitude of projects, each with their own unique look.”

By pairing the couple’s recognisable aesthetic with Cosentino’s innovative materials and Edstein’s craftsmanship, we produced a digital campaign that didn’t just showcase surfaces — it told a story of trust, style, and endurance in Australian homes.

For Cosentino, this collaboration only costed material donation, no fees was involved.

• Total accounts reached on instagram: 106,353

• YouTube views: 1.9M+ impressions

From influencer strategy to production coordination, I led the campaign from concept through execution — and the response speaks for itself. This was more than a brand moment; it was a masterclass in aligning values, storytelling, and strategic partnerships to deliver real impact.