Product innovation

It all begins with a crazy avant-garde idea. How to recreate terrestrial experience in space?

With space travels for civilians becoming a close reality, Maison Mumm wanted to be the first Champagne to be enjoyed during suborbital flights and space travels so we partner with space designer Octave De Gaulle and French astronaut Jean-Francois Clervoy to design this yet impossible champagne experience.

A FIRST IN HUMAN HISTORY

Mumm Grand Cordon Stellar will be served to participants in zero gravity flights.

After 2 years of research and testing a few prototypes in weightlessness thanks to AirZeroG, we had a bottle ready to be launched.

The launch was celebrated in Reims, France in collaboration with Olympian Usain Bolt who was one of the first to try this unique experience and drive the digital campaign ‘What’s your next victory?’ to inspire others to follow their dreams.

Campaign creatives produced by Vice, UK.

Then, the campaign was brought to life in Australia during the Melbourne Cup where the bottle prototype was displayed in a ‘space’ theme inspired VIP marquee.